Job Post Profile & Application

Paid Social Buyer

Mission: We are seeking a Paid Social Buyer who will manage and own the paid media management and performance of a large book of business. This role flawlessly builds, analyses, and supports paid social campaigns for their clients. They are the owner of paid social campaign trafficking, optimization, troubleshooting, and reporting for their accounts. This role will require a blend between creative strategy and logical reasoning with a strong understanding of paid social buying, data storytelling, and display. The ideal candidate is someone who has worked in a digital marketing agency previously, who is a people person, has excellent communication skills, thrives in a fast-paced environment, and relishes taking complete ownership of their accounts. The ideal candidate will have a never-ending thirst for knowledge, an affinity towards efficiency and resourcefulness, and overall a desire to serve our clients with everything you do.

Role and Responsibilities:

• Lead paid social strategy day-to-day on key accounts, reading and interpreting data daily to ensure accounts are achieving and exceeding positive CPA and RoAS targets

• The role requires commitment to driving innovative paid media solutions, flawless execution, reporting and process optimization

• Develop and implement innovative media strategies that help client achieve brand, marketing, communications and sales objectives using inputs from clients, social media monitoring tools, competitive analyses and secondary research

• Paid media planning and placement, audience development, budgeting and spend tracking, copywriting, placement, optimization and reporting

• Determine expected targets and KPIs for each media plan and track progress against actuals to ensure delivery to plan, pivoting as needed to exceed revenue goals and client expectations

• Become an expert on your client’s category and competitors on social, acting as a go-to social expert for Account, Creative, and Media

• Foster relationships with key clients as needed to become a trusted strategic resource

• Collaborate closely with media to identify the right placements to bring the strategy and creative to life and execute paid social campaigns across channels

• Collaborate with creative teams to ensure all concepts are social-forward and align with user behaviors on the platforms; identify opportunities to experiment and push the boundaries

• Builds, deploys, and manages multiple ad campaigns including but not limited to audience research, account setup, campaign configuration, and implementation, always looking for new ways to improve advertising results across all channels to drive client results

• Provides consistent optimization of campaigns; recommends, implements, and reports optimization recommendations for performance improvement.

• Connects the dots between data, creative, and media buying to drive profitable customer acquisition for our clients

• Maintaining a risk management mindset, always thinking ahead to protect and grow the client’s health through relationship management

• Plays a strong role in delivering white-glove lifecycle service to our clients, providing excellent customer communication, especially in terms of our larger client relationships

• Communicates and collaborates with internal teams regarding campaign delivery and data that is pertinent to client and business goals

• Present data and information in a manner that is both easy to understand and statistically sound through data storytelling.

Skills

• Minimum of 5 years experience in paid social buying capacity

• Bachelor’s degree preferred in a related field

• Experience with direct interaction managing and communicating with clients

• Hands-on with project documentation. Well-versed in industry best-practices

• Must have prior background in managing large, multi-team engagements.

• Experience managing a portfolio of projects simultaneously is required as opposed to managing one initiative through the project life cycle at a time.

• Experience in Asana is a plus

• The ability to think big picture one minute and get into the weeds the next

• A combination of analytical skills, curiosity, and a strong interest in people

• Strong communication, listening, and presentation skills

• Well-versed in all leading social media platforms with a passion for social media and social media trends

• Solid understanding of media planning, including media math and digital marketing metrics such as ROAS, CTR, CPM, etc