Stealth Growth Lab

Digital Marketing & Media Buying

With roots as one of the first advertisers on the Facebook platform ever, Stealth Venture Labs and its staff have been behind the scenes helping scale brands like Home Chef, Just Fab, ShoeDazzle, Fabletics, Evite, Poo~Pourri, Thrive Market, and many more for over 15+ years. We are digitally native marketers ourselves who understand the 360-degree connection between customer acquisition, operations, and P&L management — which sets us apart from the rest.

 

Our Services

We pride ourselves on being masters of marketing, dominating Paid Search and Paid Social expectations! We seamlessly merge data-driven precision and performance with creatives that speak to your brand and audience! Supercharge your online presence with our one or all of our dynamic digital marketing strategies today! We can tailor any of our services to custom fit your marketing needs and budgets.

 
  • Affiliate marketing is a bit of a unicorn when it comes to paid media: It has a low startup cost, is low-risk, and is easy to implement. It’s a unique channel that builds instant brand affinity (seriously!) and drives incremental revenue — our team has more than 20 years of experience in perfecting our approach. Learn More.

  • We offer tailored solutions to branding problems. Looking to refresh your brand ascetics? SVL can help build a new look from scratch or simply refine what you already have. Learn More.

  • Our Conversion Rate Optimization service helps you increase your store’s revenue without increasing your ad spend.

    We use research and decades of experience to find opportunities in your store experience to learn more about your customer’s true wants and needs. Then we design, build, and test our ideas to incrementally transform your funnel into a juggernaut. Learn More.

  • Our company and tenured media buyers “grew up” on social, knowing the platforms in-and-out and how to best leverage them to grow your customer base profitably. Learn More.

  • More powerful than a billboard or even television commercial, this form of advertising attracts users with interest, intent and a real need for your product or service. Learn More.

  • With access to solutions such as Display Advertising, OTT/CTV and Strategic Geofencing we will get the right message in front of your ideal customer at the right time. Learn More

  • UGC is the most successful digital ad format in the current ecommerce landscape, with remarkable results — it increases conversions by 10% when included in a purchase path. Learn More.

 
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01

Affiliate Marketing

Affiliate marketing is a bit of a unicorn when it comes to paid media: It has a low startup cost, is low-risk, and is easy to implement. It’s a unique channel that builds instant brand affinity (seriously!) and drives incremental revenue — and our team has more than 20 years of experience in perfecting our approach.

Stealth Venture Labs provides full-service affiliate management, focused on creating an efficient and high-performance pipeline. We will provide growth plans, strategy, recruitment, activation, custom reporting, communication to publishers, program maintenance, and creative. You sit back and enjoy the results!

 

Why It Works

  • You only pay for performance

  • Supports media spend across channels

  • Provides robust analytics and insights on your customer

  • Generates high-value, net new customers

  • Evolves with you as your goals and targets change

 

Marketing Platform Expertise

Decades of experience in maximizing potential customers and growth from the most popular affiliate networks, including CJ Affiliate, Impact, ShareASale, Ascend, Rakuten, Partnerize, Refersion, and more.

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02

Creative Branding Services

Creative branding services are essential for creating a strong, recognizable, and trustworthy brand presence. They help differentiate a brand in the market, build positive associations, and contribute to long-term success. SVL offers tailored branding services for startups and proven brands alike.

 

Why It Works

  • Distinctive Identity: A well-designed logo and consistent use of colors and style elements help create a unique and memorable brand identity.

  • Brand Recognition: Logos, colors, and style guides contribute to brand recognition.

  • Professionalism and Credibility:
    A cohesive visual identity signal credibility
    and professionalism.

  • Communication of Values and Personality:
    A well-defined style guide ensures that these elements align with the brand's overall messaging and positioning.

  • Consistency Across Platforms: In today's multichannel environment, brands interact with consumers across various platforms, from websites and social media to physical spaces.

 

Marketing Platform Expertise

Our creative team has experience with everything from visual identity services to packaging and printing. We will work with you and your print partners to build the ideal brand identity for you.

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03

Conversion Rate Optimization (CRO)

In the current media landscape, with media skyrocketing and increased competition on every front, our Conversion Rate Optimization service helps you increase your store’s revenue without increasing your ad spend.

We use research and decades of experience to find opportunities in your store experience to learn more about your customer’s true wants and needs. Then we design, build, and test our ideas to incrementally transform your funnel into a juggernaut.

 

Why It Works

  • Increase your revenue without increasing ad spend

  • Works across traffic from all channels — including organic

  • Data-driven and based on consumer psychology

  • Iterative approach leads to continuous improvement

  • Helps achieve sustained growth independent from media

 

Marketing Platform Expertise

Our team has designed, built, and run successful tests and optimizations across all leading CRO stacks, including Google optimize, Optimizely, and VWO.

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04

Paid Social

We’ve been advertising on paid social channels like Facebook, Instagram, Pinterest, LinkedIn, YouTube, TikTok, Snap Chat, Reddit and more since each site launched their ad platforms. That means that our company and tenured media buyers “grew up” on social, knowing the platforms in-and-out and how to best leverage them to grow your customer base profitably. As the most powerful direct response advertising method of our generation, Paid Social is our forte and our results speak for themselves with over $500M in revenue generated for our clients in the last 5 years. From strategy, to campaign ideation, to media planning, to creative asset post-production editing, to copy writing, to campaign building, deployment and hourly optimization — we’ve got your paid social needs covered.

 
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Why It Works

  • Fastest, most cost effective way to acquire customers online

  • Build relationships and deepen connections by sharing relevant and entertaining information

  • Quickly increases awareness, education & consideration of potential customers

  • Engages customers in direct response buying experience

  • Deep data tracking relationship with potential customers for re-targeting & follow-up marketing

  • Increases brand awareness & social following

  • Gets your brand in front of right customers at right time with right message

  • Optimizable based on real-time market results, allowing for adjustments to hit ROAS / CAC goals

 
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Marketing Platform Expertise

Deep experience in delivering the full customer potential from the most popular and emerging social media platforms

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$1B

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Recurring Revenue
Generated

$40-50M

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Media
Managed / Year

$1B

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In Client
Exits

Food Box Subscription and ingredients, Home Chef, for digital marketing e-commerce agency
 

Paid Social Case Study

Home Chef

Home Chef launched late to the game in an industry with serious competition—but quickly grew to approximately $10M ARR—where they hit a major growth plateau…

05

Paid Search

Paid search gets your ads in front of potential consumers who are actively searching for what you offer, whether they’ve heard of your brand or not. More powerful than a billboard or even television commercial, this form of advertising attracts users with interest, intent and a real need for your product or service. It’s a powerful tool in our revenue-building arsenal.

 
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Why It Works

  • Attract customers searching for relevant keywords to your product, brand or service

  • Cast wide net for potential, high-intent customers who are ready to buy

  • Utilize machine learning algorithms to drive real ROI

  • Convert customers a higher conversion rate

  • Get ahead of your competition

  • Diversify your media and traffic sources

  • Create “rising-tide” effect for other media channels effectiveness

 
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Marketing Platform Expertise

We have advanced proficiency in the world’s largest digital advertising platforms that are recognized to deliver consistent ecommerce growth.

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4.4%

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Conversion
Rate Average

Over $1 Million

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Revenue Generated
Per Month for Clients

3.5

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Return on Ad
Spend (ROAS)

06

Programmatic Advertising

Dive into the future of digital marketing with our Programmatic Advertising program. As pioneers in the programmatic landscape, we've been navigating the complexities of real-time bidding, data-driven targeting, and automated optimization since its inception. Our seasoned team, with a collective wealth of experience, is your trusted partner for unleashing the full potential of programmatic strategies. From meticulous campaign planning, data-driven insights, dynamic creative executions, to constant algorithmic fine-tuning – we ensure your brand thrives in the dynamic programmatic ecosystem. With access to solutions such as Display Advertising, OTT/CTV and Strategic Geofencing we will get the right message in front of your ideal customer at the right time. Let us amplify your brand's presence, engage your audience, and drive unparalleled success through the power of Programmatic Advertising.

 

Why It Works

  • Programmatic Advertising leverages data to pinpoint your ideal customers with surgical precision, ensuring your message reaches those most likely to engage and convert.

  • Harness the power of data-driven behavioral insights to understand your audience's online habits, preferences, and actions, enabling tailored and impactful messaging.

  • With real-time data analysis, campaigns are continuously optimized based on user interactions, ensuring your message evolves dynamically to resonate with the ever-changing preferences of your target audience.

  • Break down your audience into finely tuned segments based on demographics, interests, and online behavior. This level of customization allows for hyper-targeted campaigns that speak directly to the unique needs and desires of specific customer groups.

 

Platforms:

Hulu, Youtube, Simplifi, StackAdapt, Gas Station TV

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07

UGC (User-Generated Content)

UGC is the most successful digital ad format in the current ecommerce landscape, with remarkable results — it increases conversions by 10% when included in a purchase path. Not only does it build much-needed social proof and trust in your prospective customers, it’s also highly repurposable and allows us to make nearly infinite iterations of high-performing content.

 

Why It Works

  • Scrappy, unpolished photo and video content feels “native” to social media platforms, making it feel less like an ad and more like a friend’s organic content

  • It provides authentic reviews — just like the ones you see when online shopping, but more entertaining

  • It allows brands to capitalize on trends and show off their personality; making customers more excited to purchase (and purchase more than they otherwise would)

  • It allows brands to speak to multiple audience types through creators and influencers that speak to each persona

 

Marketing Platform Expertise

Our in-house team has been creating and leveraging UGC for years and has used it to catapult revenue for brands like Factor_, MUD\WTR, and more. We can help take the legwork of UGC creation off your plate by sourcing talent, creating briefs, and using their content to create multiple ad iterations — giving you invaluable customer insights and conversions like you’ve never seen before.

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Put Us to Work for You

Let us show you the way to profitable customer acquisition.