Stealth Growth Lab

Services We Provide

Digital Marketing & Media Buying

With roots as one of the first advertisers on the Facebook platform ever, Stealth Venture Labs and its staff have been behind the scenes helping scale ecommerce brands for brands like Home Chef, Just Fab, ShoeDazzle, Fabletics, Evite, Poo~Pourri, Thrive Market and many more for over 15+ years. We are digitally native marketers ourselves who understand the 360 degree connection between customer acquisition, operations and P&L management — which sets us apart from the rest. Some of the channels we are experts in include:

 

Our
Capabilities

  • 01Paid Social
  • 02Paid Search
  • 03Email
  • 04UGC
  • 05CRO
 
 
 

01

Paid Social

We’ve been advertising on paid social channels like Facebook, Instagram, Pinterest, LinkedIn, YouTube, TikTok, Snap Chat, Reddit and more since each site launched their ad platforms. That means that our company and tenured media buyers “grew up” on social, knowing the platforms in-and-out and how to best leverage them to grow your customer base profitably. As the most powerful direct response advertising method of our generation, Paid Social is our forte and our results speak for themselves with over $500M in revenue generated for our clients in the last 5 years. From strategy, to campaign ideation, to media planning, to creative asset post-production editing, to copy writing, to campaign building, deployment and hourly optimization — we’ve got your paid social needs covered.

 

Why It Works

  • Fastest, most cost effective way to acquire customers online

  • Build relationships and deepen connections by sharing relevant and entertaining information

  • Quickly increases awareness, education & consideration of potential customers

  • Engages customers in direct response buying experience

  • Deep data tracking relationship with potential customers for re-targeting & follow-up marketing

  • Increases brand awareness & social following

  • Gets your brand in front of right customers at right time with right message

  • Optimizable based on real-time market results, allowing for adjustments to hit ROAS / CAC goals

 

Marketing Platform Expertise

Deep experience in delivering the full customer potential from the most popular and emerging social media platforms

 

$1B

Recurring Revenue
Generated

$40-50M

Media
Managed / Year

$1B

In Client
Exits

 

Paid Social Case Study

Home Chef

Home Chef launched late to the game in an industry with serious competition—but quickly grew to approximately $10M ARR—where they hit a major growth plateau…

02

Paid Search

Paid search gets your ads in front of potential consumers who are actively searching for what you offer, whether they’ve heard of your brand or not. More powerful than a billboard or even television commercial, this form of advertising attracts users with interest, intent and a real need for your product or service. It’s a powerful tool in our revenue-building arsenal.

 

Why It Works

  • Attract customers searching for relevant keywords to your product, brand or service

  • Cast wide net for potential, high-intent customers who are ready to buy

  • Utilize machine learning algorithms to drive real ROI

  • Convert customers a higher conversion rate

  • Get ahead of your competition

  • Diversify your media and traffic sources

  • Create “rising-tide” effect for other media channels effectiveness

 

Marketing Platform Expertise

We have advanced proficiency in the world’s largest digital advertising platforms that are recognized to deliver consistent ecommerce growth.

 

4.4%

Conversion
Rate Average

Over $1 Million

Revenue Generated
Per Month for Clients

3.5

Return on Ad
Spend (ROAS)

 

Paid Search Case Study

Carnivore Club

Carnivore Club is an artisanal meat subscription box that sends premium cured meats — from Italian salumi to South African biltong — to hungry customers across the country…

03

Email

A tailored, data-driven email strategy increases your exposure. We use targeted promotions and strategic creative campaigns (powered by eye-catching visuals and clever copy) to drive traffic to your ecommerce site and increase customer loyalty. The goal is to keep your brand top of mind and create customer retention for a lifetime.

 

Why It Works

  • Implement techniques to capture email addresses and start confirmation emails and email stream campaigns.

  • Maintain top-of-mind awareness with

  • your current customer base when they are ready to purchase.

  • Enjoy more media space to communicate

  • your brand, promote your offer and build consumer connections.

  • Target anyone who has subscribed, purchased or opted-in to receive category information

  • Drive traffic to conversion pages.

 

Marketing Platform Expertise

We use the most reliable partners and platforms to create meaningful, powerful and high-performing email marketing campaigns with measured results.

 
 

04

UGC (User-Generated Content)

UGC is the most successful digital ad format in the current ecommerce landscape, with remarkable results — it increases conversions by 10% when included in a purchase path. Not only does it build much-needed social proof and trust in your prospective customers, it’s also highly repurposable and allows us to make nearly infinite iterations of high-performing content.

 

Why It Works

  • Scrappy, unpolished photo and video content feels “native” to social media platforms, making it feel less like an ad and more like a friend’s organic content

  • It provides authentic reviews — just like the ones you see when online shopping, but more entertaining

  • It allows brands to capitalize on trends and show off their personality; making customers more excited to purchase (and purchase more than they otherwise would)

  • It allows brands to speak to multiple audience types through creators and influencers that speak to each persona

 

Marketing Platform Expertise

Our in-house team has been creating and leveraging UGC for years and has used it to catapult revenue for brands like Factor_, MUD\WTR, and more. We can help take the legwork of UGC creation off your plate by sourcing talent, creating briefs, and using their content to create multiple ad iterations — giving you invaluable customer insights and conversions like you’ve never seen before.

 
 

Put Us to Work for You

Let us show you the way to profitable customer acquisition.