CASE STUDY
Moonlite turns your smartphone into a storybook projector. Light up your child's imagination with playful projections, vivid sound effects, and read-a-long features. Snuggle up and start reading!
The problem
Moonlite came to SVL with ambitious scaling goals for 2022 to meet institutional investor expectations. Starting with a new Facebook account and no Google Analytics insights, the SVL team began to build from the ground up.
Our plan of action
The SVL team hit the ground running by identifying weaknesses and implementing immediate solutions.
Scaled up spend:
With new Google Analytics and reliable Meta insights, SVL was able to scale spend using data-driven strategies.
New SVL creative:
SVL designed an organic-presenting ad that went viral, with over a million views and thousands of shares and comments.
Winning UGC recommendations:
The SVL UGC department strengthened brand identity through whitelisting and winning User Generated Content (UGC) ads.
New Meta and Search/Shopping campaigns:
Built a new performance baseline and creative before expanding to other platforms.
Results
in first 30 days.
Scaled profitable spend by 4X
Dropped CAC by 30%
after new site launch.
Kept CPA 20% lower than goal
while Increasing budgets by 50% in Q4 2022
Scaled profitable spend by 4X in first 30 days.
Dropped CAC by 30% after new site launch.
Increased budgets by 50% in Q4 2022 while keeping CPA 20% lower than the goal.
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