CASE STUDY
Happy Viking is a leading 100% plant-based Superfood Nutrition brand created by tennis champion Venus Williams.
The problem
Happy Viking battled headwinds by bringing a new product to a crowded Health CPG market. Additional hurdles included customer insight limitations after the iOS 14 privacy update, which made product sales more difficult..
Our plan of action
The SVL team hit the ground running by identifying weaknesses and implementing immediate solutions.
Restructuring the storytelling funnel:
SVL assisted in restructuring storytelling within the account, emphasizing whitelisting and brand awareness. We included co-founder Venus Williams in retargeting creative and strengthened storytelling efforts by shifting the ad narrative to suit Top-of-Funnel audiences better.
Creative testing kickoff:
Developed frequent and consistent ad iterations of proven-effective high-performers, such as UGC, video ads, testimonials, GIFs and more.
Implementing burgeoning ad strategies:
The inclusion of whitelisting, a process in which an influencer grants a brand partner advertising permissions, resulted in a near-instant 35% lift in volume.
Leveraging learnings:
Landing page testing continued the upward ad trajectory while evergreen offers powered the bottom line.
Brand Storytelling:
SVL incorporated the owner’s story, company mission, and brand values into creative through new creative and a “Founder’s Video.”
Results
from low $20-25k a month to over $40-50k. This increase remained consistent.
Revenue doubled
Decreased CAC by 86%+
by the strategic use of creator whitelisting.
Catapulted volume on Meta
with a 116% increase in Q3-Q4.
Increased qualified traffic by 60%
— by 97.5% in the first quarter, 443% in the second, and 260% in the third quarter.
Doubled revenue from low $20-25k a month to over $40-50k.
Decreased CAC by 86%+
116% Volume increase on Meta in Q3-Q4.
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