CASE STUDY
Home Chef is a meal kit and food delivery service delivering pre-portioned ingredients and recipes to subscribers weekly.
The problem
Originally late to the food delivery service game, Home Chef rapidly scaled towards $10M ARR. After which, they were confronted by growing pains, a new Facebook algorithm, and significant market competition — which put KPIs too low to catch institutional investor attention.
Our plan of action
SVL conducted a complete audit of Home Chef’s marketing ecosystem, team, and infrastructure. Then we took immediate action on the following pain points:
Marketing infrastructure course-correct:
Reshaping a technically and strategically sustainable infrastructure to optimize for the right customers and accommodate team bandwidth.
Relevant creative:
Created fresh, modern ads based upon high-performers and relevant trends, including UGC, video ads, testimonials, punchy statics, and more.
Embracing analytics:
Got them back on track with audience data by implementing new pixels and a newly set up business intelligence suite, increasing profitable spend by 50% after an initial analysis.
Additional optimization:
Dug into other areas of optimization, such as data segmentation, email marketing, and data science.
Results
Cleaned up Home Chef’s LTV and customer data,
leading to the discovery that the company was optimizing for a 50% lower CAC than necessary
SVL went from spending $500 per day on Meta to over $65,000 in less than three months
12,900% increase in profitable spend
after SVL oversaw the transition to a fully functioning, trained, and qualified in-house marketing team
Raised a $50M Series B
Took Home Chef to $100M ARR
in less than a year
With 10+ years of growth marketing experience, Stealth jumped in and became Home Chef’s plug-and-play marketing team in a manner that shored up all the cracks in the foundation in a matter of days.
12,900% increase in profitable spend
Raised a $50M Series B
$100M ARR in less than a year
Ready to accelerate your brand’s growth?
We’re here to make it happen.