CASE STUDY
Poo~Pourri is a toilet and bathroom deodorizer brand that uses natural essential oils to make sharing bathroom spaces a little more pleasant.
The problem
Entering the 2019 Q4 Holiday Season, the Poo-Pouri eCommerce team sought to implement a solid Facebook and AdWords campaign after internal organizational changes which left holes in their advertising strategy and planning.
Our plan of action
SVL took immediate action as a response to urgent Meta and SEM needs:
Temporary solutions to long-term results:
SVL was introduced to Poo-Pouri as a temporary solution to urgent Meta and SEM media needs.
Holiday campaigns:
Implemented new, relevant holiday campaigns based upon high-performing trends and prior performance.
Immediate implementation:
SVL built campaigns within Facebook and AdWords within days, which led to an immediate increase in revenue.
Results
Record-setting Black Friday and Cyber Monday stats, including:
29% increase in spend
33% in Facebook-attributed revenue for November
80% increase in number of purchases
Unpresidented uptake in overall stats, despite industry-wide COVID-19 setbacks:
157% increase in spend
428% increase in Facebook-attributed revenue for November
237% increase in transaction volume
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